The present times are different for the plastic surgery industry. What paved the way for a new scenario is a range of factors, including technological advancements, rising demand, or a newfound interest in these procedures.

Over 14,049 companies operate in the $27 billion sector in the United States alone. For example, general practitioners, nurse practitioners, and even naturopaths quit treating patients with diabetes and hypertension to focus on botox injections and other cosmetic operations.

Plastic surgery experts receive requests for a variety of procedures from different communities. The number of requests has seen a rise, especially in the last two years.

The COVID-19 pandemic has been instrumental in driving the changes and newfound interest in plastic surgery.

As cosmetic surgery becomes more common, the market is seen as belonging to the fashion and cosmetic industries rather than the medical sector.

Some are motivated by advancements in surgical methods, like fat injections, which have helped facelifts look more natural. In 2023, instead of being approached as a one-and-done procedure patients may do so as part of a long-term maintenance plan.t the forefront of these transformative changes are some of the enterprises offering differentiating solutions. This edition brings together some of these trends.