The senior living industry is at a crucial crossroads. With the population of aging baby boomers rising exponentially, there is an exploding demand for quality retirement communities. However, the sector faces enormous headwinds, from soaring development costs and labor shortages to changing residents’ expectations and resistance to new projects at the local level. Many senior housing options are outdated, financially out of reach, or lack the personalized care and vibrancy that today’s seniors seek.

In the middle of all this, AmeriCare Health & Retirement, Inc. is unique in its visionary, family-owned company approach that is changing senior living. Since nearly four decades ago, AmeriCare Health & Retirement, Inc. has been at the forefront of the development and management of senior living communities focused on comfort, quality, and care. With its flagship brand, Silvergate Retirement Residence, the company has been one of the premier providers of retirement communities in North County, San Diego. Following its mission of “making every day matter” for residents and employees alike, AmeriCare continues to lead the charge for innovation in a transforming industry.

A Legacy of Care and Commitment

Founded in 1984, AmeriCare initially developed a state-of-the-art outpatient medical center in partnership with physicians and hospitals, laying the foundation for its expertise in healthcare and property management. In 1990, the company expanded into senior living with the opening of Silvergate Fallbrook, one of the first assisted living communities in San Diego county. Over the years, the company has grown strategically, adding Silvergate San Marcos, Silvergate Rancho Bernardo, and now working towards developing Silvergate Rancho Santa Fe.

Unlike the increasingly common real estate investment trust (REIT)- owned senior living communities, AmeriCare is a family-owned and operated business. This ensures direct involvement in every aspect of its property operations. This hands-on approach has led to an unwavering commitment to continuous reinvestment in its communities, from infrastructure improvements to resident-focused programs.

An Evolving Industry and a Unique Model

The senior living industry has evolved significantly over the past few decades, shifting from locally owned “mom-and-pop” establishments to large, corporate-run facilities. AmeriCare, however, has found a niche in what it calls the “Goldilocks zone”—a balance between being a local, personalized provider and having the financial strength to operate at a high level without the constraints of Wall Street shareholders.

The company has also pioneered an innovative financial model that offers a middle-ground alternative to traditional high-entry-fee retirement communities. While many high-end communities require buy-in fees reaching into the millions, Silvergate’s hybrid model provides an entry fee that is significantly lower while still offering top-tier amenities and services. This approach allows seniors to maintain financial liquidity while enjoying a high-quality living environment. As a result, Silvergate Rancho Bernardo has a three-year waiting list, a testament to the model’s success.

Setting the Standard in Senior Living

AmeriCare is redefining what it means to age gracefully by continuously adapting to changing resident needs. The company recognizes that today’s seniors are living longer, healthier lives and have different expectations from retirement communities.

In response, Silvergate properties emphasize:

• Spacious, Modern Living Spaces – To accommodate evolving preferences, AmeriCare has transformed original studio apartments into larger one- and two-bedroom suites, offering a more home-like environment.
• Energy Efficiency & Sustainability – The company has invested millions in energy-saving initiatives, including large-scale solar arrays, Tesla battery backup stations for emergency power, and California’s largest private graywater recycling system for landscape irrigation.
• Comprehensive Resident Services – From fitness classes and wellness programs to fine dining and vibrant social activities, Silvergate communities are designed to support active, independent living.

Investing in People: Employees as the Cornerstone of Success

AmeriCare’s commitment to “making every day matter” extends beyond its residents to its team members. With more than 330 employees across its communities and corporate offices — soon to grow to 500 with the addition of Silvergate Rancho Santa Fe — the company is dedicated to attracting, retaining, and developing top talent in the industry.

Recognizing the nationwide staffing challenges post-COVID, AmeriCare has introduced several initiatives to enhance employee satisfaction and retention, including:

• Caregiver Mentor Programs – A 90-day training initiative pairing new hires with experienced caregivers to ensure hands-on learning and confidence-building.
• Silvergate University – A management training program designed to equip team leaders with the skills to excel and advance in their careers.
• Employee Recognition & Wellness Initiatives – Programs like TGIF meals, tenure recognition awards, and competitive compensation packages help foster a supportive and rewarding work environment.

By prioritizing employee well-being, AmeriCare has cultivated a workplace culture that not only attracts high-quality talent but also contributes to higher resident satisfaction and retention.

Navigating Challenges & Driving Industry Growth

The senior housing sector is on the cusp of a major demographic shift, with baby boomers beginning to retire in large numbers. Yet, despite the increasing demand for senior living accommodations, local opposition to new developments often hinders progress. AmeriCare is actively engaged in advocacy efforts to highlight the benefits of senior housing for local communities, such as:

• Freeing up existing single-family homes for younger families by providing seniors with right-sized living options.
• Strengthening local economies through job creation and increased contributions to homeowner associations.
• Enhancing community infrastructure with high-quality developments that replace underutilized properties.
• Allowing long-time residents to remain in their communities, maintaining their social connections and philanthropic contributions.

AmeriCare’s next development, Silvergate Rancho Santa Fe, exemplifies this forward-thinking approach. A 30-acre, resort-style senior community, it is designed to meet the evolving needs of baby boomers by incorporating standalone cottages, advanced wellness facilities, and multiple dining venues to encourage an active lifestyle.

Next Generation of Leadership

As CEO and founder David Petree enters retirement in 2025, AmeriCare will transition to its next generation of leadership with sons Greg Petree and Matt Petree, assuming key roles in the organization.  With 20 and 15 years of experience in the industry, respectively, Greg and Matt Petree will build on AmeriCare’s strong foundation, leading the company into its next phase of growth and innovation while upholding its core values.  The goal is clear: to continue developing world-class senior living communities that enhance the lives of residents, support employees, and contribute positively to local communities.

With a proven track record of excellence, a dedication to continuous improvement, and a clear vision for the future, AmeriCare Health & Retirement, Inc. is not just redefining senior living—it is setting the gold standard for what retirement should be.